JobBridge is a recruitment platform that serves both sides of the hiring equation: employers posting roles, and job seekers looking for opportunities. Their homepage had a fundamental problem: it needed to appeal to both audiences - and was therefore perfectly suited to neither.
The approach: using Mister Chameleon's company enrichment to identify corporate network visitors (likely employers), and behavioural signals to identify job seekers (visiting job listing pages, scrolling through role descriptions), JobBridge built two completely different homepage experiences.
Employer track: hero focused on 'Find candidates 3x faster', proof section with hiring manager testimonials, direct 'Post your first role free' CTA. Job seeker track: hero focused on 'Find a role that fits', proof section with successful placement stories, 'See open roles' CTA.
The result: qualified applications increased by 58% within 90 days. Employer churn in the first 90 days dropped by 22%. And the conversion from employer sign-up to first job posting increased by 31%.
The key insight from JobBridge's case: personalisation doesn't have to be subtle. Sometimes the right move is to show completely different content to completely different people. The engine makes this possible without any code changes after the initial setup.
