Most teams are live with their first personalised variant within an afternoon. You add one script tag to your site, create a variant in Sanity Studio, and write a rule that targets a visitor segment. The whole process takes 15–60 minutes depending on how much content you want to personalise on day one.

For the initial snippet install, yes - it's one script tag, which any developer can add in minutes. After that, marketing teams can create and manage content variants, build personalisation rules, and read analytics without any developer involvement.

Yes. Mister Chameleon is CMS-agnostic and framework-agnostic for the personalisation layer. Your existing website continues to work exactly as it does today - Mister Chameleon layers personalisation on top of it.

Yes. We use first-party session data, IP-to-company enrichment (which resolves to business entities, not individuals), and no third-party cookies. We offer a Data Processing Agreement for all paying customers.

In most cases, no. The mc_session_id cookie is a functional first-party cookie necessary for the service. We recommend disclosing it in your cookie policy as a transparency measure. Consult your legal team for your specific jurisdiction.

In your own Supabase database, in a region you choose. We never store your visitors' data on Mister Chameleon infrastructure.

One unique visitor served a personalised experience in a calendar month. If the same visitor returns five times, it counts as one session. The monthly counter resets on the first of each month.

Visitors continue to see your website - they just receive the default (non-personalised) content instead of a personalised variant. You can purchase session top-up bundles to extend your allowance without upgrading.

Yes. Cancel from your billing settings at any time. You keep access until the end of your paid period. No penalties, no lock-in.