Your website, personalised for every visitor.
Mister Chameleon adapts headlines, proof, and CTAs in real time - no code changes, no privacy trade-offs.
Know exactly where each visitor stands - before they tell you.
Intent scoring is the single most powerful signal for personalisation. It tells you, right now, how likely a given visitor is to convert - and therefore what content will move them forward.
Mister Chameleon's intent engine produces a 0–100 score for every visitor on every page load, using a combination of behavioural history, enrichment data, and real-time signals.
What goes into the score
Page visit patterns
Visiting pricing, then about, then a case study - in that order - signals much higher intent than a random browse. Sequence scoring captures this.
Time and recency
A visitor who read your pricing page yesterday and is back today is far more likely to convert than someone who visited once three weeks ago.
CTA engagement
Clicks on demo CTAs, pricing links, and contact buttons are strong intent signals. Each interaction increments the score.
Form behaviour
Starting a contact form - even without submitting - is a powerful intent signal. We track it and factor it in.
Company enrichment
Enterprise visitors score differently from SMBs. A known target account scores higher by default. Industry match adjusts the weighting.
Session depth
The number of sessions, pages per session, and total time on site all contribute. A deep multi-session visitor is almost always higher intent than a first-timer.
Watch intent build - session by session.
The analytics dashboard shows how each visitor's intent score evolves over time. You can see exactly which pages, clicks, and interactions moved the needle - and use that insight to sharpen your personalisation rules.
What intent scoring unlocks
Improvement in CTA click-through for high-intent segment
Reduction in demo no-shows when booking from high-intent content
Intent score accuracy vs. eventual conversion
See your visitors' intent scores live
The demo shows real-time scoring as you simulate different visitor journeys.