Your website, personalised for every visitor.
Mister Chameleon adapts headlines, proof, and CTAs in real time - no code changes, no privacy trade-offs.
Stop targeting everyone. Start targeting the right ones.
Audience segments let you group visitors by what they have in common - and then serve each group content written for them. Not a watered-down average. The specific message that moves this type of visitor forward.
Mister Chameleon ships with 10 pre-built segments. You can activate them in seconds, or build your own with any combination of the 130+ signals the engine tracks.
Pre-built segments - ready to use
High-intent visitors
Intent score >= 60. These visitors have shown clear buying signals. Serve them your most direct CTA and pricing-oriented content.
Enterprise prospects
Company type: enterprise or mid-market, detected from IP. Show them security certifications, SLA details, and enterprise case studies.
SMB & startup segment
Smaller companies that respond to speed-to-value, simplicity, and pricing transparency.
LinkedIn traffic
Visitors arriving from LinkedIn are usually professionals doing research. Thought-leadership content converts this segment best.
Pricing researchers
Visited your pricing page or scored >= 0.4 on pricing interest. The comparison-focused content variant outperforms here.
Returning engagers
Multi-session visitors with engagement score >= 40. They know you - give them the deeper story, not the intro.
Ready to convert
isReadyToConvert = true AND intent >= 50. These visitors are dual-gated: both high intent and high engagement. Show them your strongest CTA.
Paid acquisition
Visitors from paid search or paid social. They clicked an ad - your message should deliver exactly what the ad promised.
Target accounts (ABM)
Matched against your ABM list. Show account-specific content, case studies from their industry, and named reference customers.
CRM-known contacts
Matched via HubSpot or Salesforce. Known contacts get content matched to their lifecycle stage - lead, MQL, SQL, customer.
Building a custom segment
- 1Pick your signals
Choose from intent score, engagement score, traffic source, company industry, company size, funnel stage, CRM status, ABM match, page visit history, or any other tracked signal.
- 2Set your conditions
Combine signals with AND/OR logic. 'Intent ≥ 70 AND industry = SaaS' - or as simple as 'UTM source = newsletter'.
- 3Assign content variants
Link your segment to any hero, proof, CTA, or feature variant in your CMS. The engine will serve matched visitors the right content automatically.
- 4Monitor performance
The analytics dashboard shows session counts, conversion rates, and funnel progression for every segment - so you can tune your targeting over time.