No AI filler. No content for content's sake.
We write about what we know: adaptive websites, conversion rate optimisation, intent scoring, and the reality of B2B marketing. Every article is written by practitioners who use these tools every day - and includes the numbers to back it up.
Why 97% of your website traffic leaves without converting.
Generic websites are built for a fictional average visitor. No real visitor is average. The companies growing fastest from their existing traffic are the ones who figured that out - and started serving the right message to the right person at the right moment. Here's the data.
Written by practitioners
Every article on this blog is written by someone who works with personalisation tools every day - not a content team optimising for SEO.
Lucas van den Berg
Co-founder & CEO
Lucas writes about the business case for personalisation, conversion strategy, and what B2B marketing teams get wrong about their websites. He has spoken at SaaStr, MicroConf, and B2B Growth Summit.
Noa Bakker
Co-founder & CTO
Noa writes about intent scoring, enrichment, the decision engine, and the technical reality of building personalisation infrastructure. She believes most personalisation tools are too simple.
New articles, case studies, and platform updates - straight to your inbox.
We publish two to three articles per month. No newsletters padded with industry news you've already seen. Just practical thinking on personalisation, conversion, and B2B growth - from people building in this space every day.
From reading to doing
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Read the case studies
See how Growlytics, JobBridge, and Frontline Agency lifted conversion rates by 41-58% using the same platform you just read about.
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