Mister Chameleon
Product
How It Works
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Pricing
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Mister Chameleon
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Product

  • Features
  • Audience Segments
  • Intent Scoring
  • Data Enrichment
  • A/B Testing
  • Analytics
  • Agency & White-Label
  • Integrations

Solutions

  • B2B SaaS
  • E-commerce
  • Recruitment
  • Real Estate
  • Agencies
  • Security & GDPR

Pricing

  • Pricing
  • Add-ons & Top-ups
  • ROI Calculator
  • Order Starter
  • Order Growth
  • Order Pro

Resources

  • Blog
  • Case Studies
  • Documentation
  • FAQ
  • Changelog
  • Glossary
  • Manifesto
  • Live Demo
  • Roadmap
  • Block Showcase
  • Block Coverage

Company

  • About Us
  • The Team
  • Work With Us
  • Press & Media
  • Partners
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  • Cookie Settings
  • GDPR & DPA
  • SLA
  • Privacy Policy
  • Terms of Service
  • Cookie Settings
  • GDPR & DPA
  • SLA
  • Contact

Welcome back! Ready to see Mister Chameleon on your own website?

Book a personalised demo
Adaptive websites that convert

Your website, personalised for every visitor.

Mister Chameleon detects who's visiting and automatically serves the version of your site that converts them — without A/B tests, engineering sprints, or guesswork.

Start for freeSee how it works
No credit card required · Setup in < 5 minutes
Trusted by uw sector growth teams worldwide

2,000+ teams already adapting

Everything you need, nothing you don't

Server-side personalisation without cookies, consent banners, or engineering sprints.

🦎

Know which variant wins

Track impressions, engagement, and conversions per variant and per segment. See exactly which audience responds best to which message. Export raw data to your BI tool at any time.

🦎

Your CMS, your content

Variants live in Sanity, Storyblok, or Statamic — wherever your editors already work. Mister Chameleon fetches and serves the right variant; it never duplicates or replaces your content.

🦎

Run experiments without engineering

Create a new variant in your CMS, define the audience rule, set traffic weights — and you're running an experiment. Results appear in the dashboard with statistical significance indicators. No code deploys needed.

🔌

Connects to your full stack

Works with any CMS (Sanity, Storyblok, Statamic, Contentful, Prismic), any analytics platform (GA4, Plausible, Mixpanel), and any CRM (HubSpot, Salesforce). Add custom enrichment sources via the API.

🦎
Pro

One platform, many brands

Agencies and enterprise groups can manage dozens of client websites from a single dashboard. Each tenant gets its own CMS connection, segment library, and analytics. Full data isolation between tenants.

🛡️
Privacy-first

GDPR-compliant by design

All personalisation decisions happen server-side before the page is served. No client-side tracking, no cookie banners, no consent pop-ups. Fully compliant with GDPR, ePrivacy, and CCPA out of the box.

See all features →

Trusted by B2B marketing teams

“We went live in a single afternoon. Within two weeks our demo-request rate was up 34%. The fact that it runs server-side and requires zero cookie consent was the deciding factor for our privacy team.”
T

Thomas van den Berg

Head of Growth, Payt

“I used to write tickets for every personalisation experiment. Now I open the CMS, add a variant, define the segment rule, and it's live. The engineering team has no idea I'm even running experiments.”
E

Eline Smits

CRO Manager, Sendcloud

“Managing personalisation for 18 client websites from one dashboard is a game changer. The multi-tenant setup is solid — complete data isolation, separate CMS connections, everything.”
M

Michiel de Groot

Technical Director, Indie Agency

Read customer stories →

From early-stage SaaS startups to enterprise marketing teams, Mister Chameleon powers adaptive experiences across industries - without a single engineering sprint.

Live in under 5 minutes

Connect your domain, write two rules, and your first adaptive experience is live before your next meeting. Most teams ship the same afternoon.

Zero PII. Full compliance.

Mister Chameleon never stores visitor data. Every signal is evaluated ephemerally at the edge - GDPR and CCPA compliant without lifting a finger.

Your website speaks to everyone - and converts no one.

The average website shows the same hero, the same copy, and the same CTA to every visitor - regardless of where they came from, who they work for, or how close they are to buying.

Mister Chameleon changes that. In minutes, your site adapts to each visitor: different headline for the Google searcher, a warmer welcome for the returning prospect, an enterprise-grade message for the Fortune 500 visitor.

No developer required. No privacy trade-offs. Just more conversations that turn into customers.

Everything you need. Nothing you don't.

chart

Intent scoring

We watch how visitors navigate - which pages they read, how long they stay, what they click - and build a real-time intent score that tells you exactly where each person sits in your funnel.

building

Company enrichment

When a visitor arrives from a recognised IP, we silently look up their company name, industry, and size. Your headline can mention their sector before they've typed a word.

bolt

Adaptive content engine

Our decision engine picks the best variant for each visitor using your rules, enrichment data, and behavioural signals. The whole thing runs at the edge - zero milliseconds of extra load time.

See all features
Live demo - switch visitor profiles and watch the page adapt
See it in action

Your website, personalising itself - live.

Watch Mister Chameleon switch visitor profiles in real time. Every section - the hero, the proof block, the CTA - adapts automatically based on who's visiting and where they are in the funnel.

Try the interactive demoStart free trial

Trusted by growth teams across Europe

12M+

Personalised sessions delivered

34%

Average lift in lead conversion

< 15

Minutes to first live variant

100%

GDPR-compliant by design

Trusted by companies that take growth seriously

HubSpot
Salesforce
Pipedrive
Intercom
Typeform
ActiveCampaign
Shopify
Segment
HubSpot
Salesforce
Pipedrive
Intercom
Typeform

What our customers say

“

We added Mister Chameleon on a Friday afternoon and by Monday our trial sign-up rate had already moved. It was the fastest win we'd had in months.

Lotte van den Berg

Head of Growth · Stackr
“

The enterprise segment feature alone paid for the first year. Visitors from target accounts now see our enterprise case studies front and centre - our SDRs love the context.

Pieter Claes

Marketing Director · Axius Systems
“

We were sceptical about personalisation without third-party cookies. Mister Chameleon proved you don't need them. Their first-party approach outperformed our old tag-based setup.

Sara Mehta

VP Digital · Lumio Group
Under 50 milliseconds

Personalisation that happens before your page loads.

The decision engine runs in Next.js Edge Middleware - not in the browser. By the time your visitor sees your homepage, the right variant is already selected. No flicker. No layout shift. No performance penalty.

See how the engine worksHow it works
Circuit board representing edge computing technology
Edge-native: zero latency personalisation

Live in 15 minutes

  1. 1
    Add the snippet

    One script tag in your site's <head>. Asynchronous - no performance impact. Works with any website or framework.

    2 min
  2. 2
    Create a content variant

    Open Sanity Studio. Write an alternative headline for high-intent visitors. Save.

    5 min
  3. 3
    Write a rule

    Set the condition: 'If intent score > 60, show the high-intent hero'. Activate.

    3 min
  4. 4
    Watch it work

    Your next high-intent visitor gets the right message automatically. Check analytics to see the lift.

    Live

What our customers say

“

We added Mister Chameleon on a Friday afternoon and by Monday our trial sign-up rate had already moved. It was the fastest win we'd had in months.

Lotte van den Berg

Head of Growth · Stackr
“

The enterprise segment feature alone paid for the first year. Visitors from target accounts now see our enterprise case studies front and centre - our SDRs love the context.

Pieter Claes

Marketing Director · Axius Systems
“

We were sceptical about personalisation without third-party cookies. Mister Chameleon proved you don't need them. Their first-party approach outperformed our old tag-based setup.

Sara Mehta

VP Digital · Lumio Group

Built for your industry

monitor

B2B SaaS

Show enterprise content to enterprise visitors, trial CTAs to high-intent researchers, and onboarding prompts to existing customers.

users

Recruitment & HR

Personalise separately for employers and candidates. Increase qualified applications and reduce employer churn in the first 90 days.

layout

Digital agencies

Run personalisation for all your clients from a single white-label dashboard under your own brand. One Pro plan, unlimited client sites.

See all use cases

Simple, honest pricing

Start free. Scale as you grow.

Starter

€149/month

For growing teams getting started with personalisation.

  • 25,000 personalised sessions/month

  • Rule-based personalisation

  • 3 content variants per page

  • 14-day free trial

Most popular

Growth

€349/month

For teams serious about conversion. CRM integration, AI decisions, full analytics.

  • 150,000 personalised sessions/month

  • AI-assisted variant decisions

  • CRM & ABM integration

  • Full analytics dashboard

  • Unlimited variants

Agency ready

Pro / Agency

€749/month

For agencies and teams running personalisation across multiple sites.

  • 500,000 sessions/month

  • Unlimited client sites

  • Full white-label interface

  • Custom domain per client

  • Priority support

14-day free trial on every plan. No credit card required. Annual billing saves 20%.

Ready to see what a personalised homepage can do?

Join thousands of growth teams who use Mister Chameleon to serve the right message to the right visitor — automatically, without engineering involvement.

Start for free

See your site, personalised. Live.

Book a 20-minute screen-share and we'll show you exactly how Mister Chameleon would serve your three highest-value visitor segments. Bring your real site.

Book a live demoStart free instead

Usually scheduled within 24 hours

ActiveCampaign
Shopify
Segment