Your website, personalised for every visitor.
Mister Chameleon adapts headlines, proof, and CTAs in real time - no code changes, no privacy trade-offs.
Test with confidence. Optimise continuously.
Personalisation tells the engine which variant to show each visitor based on what you know about them. Testing tells you which variant actually converts best - so you can improve your rules over time.
Mister Chameleon has built-in variant testing, so you don't need a separate A/B testing tool. Run experiments on any hero, proof section, or CTA - and let the data tell you what works.
Testing capabilities
A/B testing
Split any traffic segment between two or more variants and measure which drives more conversions. Statistical confidence is calculated automatically.
Multivariate testing
Test multiple elements simultaneously - hero headline, proof section, and CTA button text - to find the combination that converts best.
Segment-aware testing
Run tests within specific audience segments. The best variant for enterprise prospects may differ from the best variant for SMB visitors - test them separately.
Holdout groups
Define a control group that sees the original content, then measure the full impact of personalisation versus no personalisation.
Confidence tracking
The analytics dashboard shows statistical significance in real time. We surface the confidence level so you know when to call a winner.
Auto-promotion
Configure the system to automatically promote the winning variant once statistical confidence reaches your threshold - no manual intervention required.
Start optimising your content
Set up your first A/B test in the same interface you use to manage personalisation.