Your website, personalised for every visitor.
Mister Chameleon adapts headlines, proof, and CTAs in real time - no code changes, no privacy trade-offs.
From anonymous visitor to known context - in milliseconds.
Enrichment is what turns a nameless IP address into a known company. When someone from a recognisable network hits your site, we silently look up their company name, industry, headcount, and type - and make that information available to the decision engine before the page finishes loading. No cookies required.
Enrichment sources
IP-to-company
Company name, domain, industry, company size, company type, and match confidence - looked up from the visitor's IP address on every request.
CRM matching
Known contacts from HubSpot or Salesforce are matched by email (when available) or company domain. Lifecycle stage, owner, and segment are surfaced to the engine.
ABM target accounts
Upload your target account list and we'll match incoming visitors against it. Tier 1 accounts get premium content automatically.
Weather context
Current weather conditions (code, temperature, precipitation, wind) for the visitor's detected location. Useful for seasonal and weather-aware content.
Geo enrichment
Country, region, city, timezone, and lat/lng - available for geo-targeted content without requiring consent-gated location APIs.
Client context
Device type, OS, browser, viewport size, touch capability, preferred colour scheme, and language - parsed from the user agent and screen properties.
Enrichment FAQ
Is IP enrichment GDPR compliant?
Yes. IP-to-company lookup resolves to a company - not an individual person. It is treated as business data, not personal data, and therefore falls outside GDPR's consent requirements in most EU interpretations. We recommend including it in your privacy policy as a transparency measure.
How accurate is the IP lookup?
Match rates depend on the visitor's network. Enterprise visitors on corporate networks match at ~80–90%. SMBs and remote workers on residential or VPN connections match at lower rates. We always surface confidence scores so you can set minimum thresholds for your rules.
Does enrichment slow down my site?
No. All enrichment is asynchronous - it runs in parallel with your page render. By the time the visitor has scrolled past your hero section, enrichment is already complete and the decision engine has selected the best variant.
See enrichment in action
The enterprise scenario in our demo shows exactly what a company-enriched visitor sees.